'A truly special moment for our team' – FDJ United-Suez announce major partnership with Red Bull at Tour de France Femmes
Demi Vollering and co will now race in Red Bull helmets
The FDJ United-Suez Women's WorldTour team has announced a groundbreaking partnership with energy drink brand Red Bull, ahead of the highly anticipated Tour de France Femmes avec Zwift. This exclusive deal, first reported by Cyclingnews in March, marks the first time an entire team has been sponsored by Red Bull within women's cycling. The partnership brings Red Bull into the ranks of major partners and official energy drink sponsors, joining their existing support for the men's WorldTour team, Red Bull-Bora-Hansgrohe.
The team's manager, Stephen Delcourt, expressed immense excitement about the collaboration, stating that it represents a pinnacle moment for FDJ United-Suez. He emphasized the shared determination to challenge conventions, innovate, and reshape the narrative of women's cycling. The partnership signifies a significant step forward in the team's development, aligning with their ambitious goals to continually progress while daring to push beyond established boundaries.
Riders like former Tour champion Demi Vollering will be sporting the new Red Bull helmets, symbolizing the official collaboration. Vollering, speaking ahead of stage one, praised the new helmet, calling it "cool" and expressing enthusiasm about this new sponsorship opportunity. She emphasized that this partnership is a true partnership, highlighting the shared commitment to innovation and elite performance.
The press release detailing the deal explains that the partnership will be unveiled during the opening stage of the 2026 Tour de France Femmes avec Zwift. This milestone will enable FDJ United-Suez to leverage Red Bull's expertise and performance ecosystem, particularly through the Red Bull Athlete Performance Center. The long-term collaboration promises to further enhance the team's working methods and reinforce its dedication to pushing the limits of women's cycling.
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