Süßes zur Weihnachtszeit: Preisvergleich: Schoko-Weihnachtsmänner teilweise günstiger
Wer im Supermarkt zu Schoko-Weihnachtsmännern oder Lebkuchen greift, zahlt bei den Eigenmarken dieses Jahr spürbar weniger als im Vorjahr. Bei Markenprodukten sieht das allerdings oft anders aus.
Every Christmas season, supermarket shelves grow increasingly frustrating as prices for chocolate Christmas figures, gingerbread hearts, and dominos steadily rise. This year, however, things are different: some Christmas sweets are cheaper, particularly those marked "own brand." An examination by the shopping app MarkenDetektive for Deutsche Presse-Agentur found that five evaluated own-brand products cost less in 2026 than in 2025, on average 21.4 percent cheaper, with some as much as 41 percent cheaper.
The price of the 110-gram chocolate Christmas figures fell from 1.69 to 0.99 euros. Even dominos, filled gingerbread hearts, and chocolate gingerbread were less expensive.
The basis of the survey consists of the dominant shelf prices for 16 Christmas items. Regional variations and prices at independently-run market stalls may differ. The comparison was made among major supermarkets Rewe, Edeka, Aldi, and Lidl. Special offers were not included in the investigation. According to experts, the partial price drops are due to the relaxation of the situation on the cocoa market and the recent larger exports of cocoa.
Many branded Christmas figures are more expensive. For own-brand products, prices for the examined Christmas confections remain almost the same on average. Some brands are more expensive, others are cheaper. Compared to last year, the price of the 90-gram Milka Christmas man rose from 2.99 to 3.29 euros. The counterpart from the chocolate line-up increased by 30 cents, while the Duplo rose by 10 cents.
This year, the Lindt Christmas figures became cheaper. The 70-gram variant costs 3.49 euros, which is 50 cents cheaper than last year.
However, the pack price does not reveal how expensive a product truly is. "Those who look only at the pack price miss the real differences," says Patrick Sieber, CEO of MarkenDetektive, "a branded Christmas man costs up to five and a half times as much by weight as the own brand." Many prices have fallen, yet many products still cost significantly more than in 2022. For example, the chocolate lolly of an own-brand is 2026 about one third cheaper than last year and costs 1.69 euros, still 42 percent more than in 2022.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
