Kia's domestic electrified vehicle sales top 300,000 units in 2026

Kia announced on Sunday that its domestic sales of electrified vehicles in Korea have surpassed 300,000 units for the first time in a single year, reaching a total of 300,048 units. This marks a significant milestone for the automaker, as it had previously reached 100,000 electrified units in 2021 and 200,000 units in 2024. The surge in sales comes as EVs and hybrid models continue to gain popularity among Korean consumers.

The 41.9 percent increase in electrified vehicle sales compared to the previous year is largely attributed to a substantial rise in EV sales. In 2026, EVs accounted for 120,360 units, more than doubling the previous year's 55,140 units. This accomplishment makes Kia the first automaker in Korea to sell over 100,000 EVs within a year.

Hybrid models also saw a significant increase, with sales rising 16.9 percent to 179,688 units. Kia's overall domestic sales for the year reached 502,286 units, with electrified models comprising 59.7 percent of the total. Among the EVs, the EV3 led sales with 30,455 units, followed by the EV5 with 28,971 units and the PV5 with 24,266 units.

Among hybrid models, the Sorento hybrid was the top-selling model, with 70,176 units sold. This impressive achievement highlights the growing demand for electrified vehicles in Korea and solidifies Kia's position as a leader in the market.