Lamborghini drops plans to go fully electric by 2030
The company said it had yet to find technology that would set its electric vehicles apart from competitors' vehicles and justify entering the market.
Lamborghini has abandoned its plans to launch fully electric vehicles by 2030, citing the lack of a unique technological edge over competitors. The company's director of marketing and sales, Federico Foschini, revealed this during a closed-door briefing for journalists. Lamborghini had previously aimed to make its next-generation Urus model and the Lanzador crossover coupe fully electric.
However, the company has now decided to pursue plug-in hybrid (PHEV) technology instead. Foschini emphasized that the decision was primarily driven by the need to maintain the emotional experience that Lamborghini's petrol-powered models are known for, including their distinctive sounds and vibrations. He stated that no existing technologies could differentiate the brand's electric vehicles from competitors and justify a shift to fully electric models.
The shift towards PHEVs aligns with the growing dominance of electric vehicles (EVs) worldwide, with China now being the largest producer of EVs. Chinese automaker BYD is among the leading manufacturers of EVs and batteries, while Russian brands such as Changan, Evolute, Umo, and BYD also rank among the top five brands by sales as of the end of October 2026.
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