Super G, l’azienda che ha siglato l’accordo con Kfc portando il pollo fritto sulle piste da sci
Dall’ospitalità alla ristorazione in montagna passando per l’intrattenimento. Il tutto con con l’integrazione di quelle che vengono definite «occasioni e consumo differenti». È il modello «sviluppato dalla Super...
Super G, an Italian mountain club chain founded in 2013, has partnered with KFC to bring fast food options to their two mountain locations in Madonna di Campiglio and Cortina. The collaboration aims to redefine the concept of mountain hospitality by integrating entertainment, music, quality food, and community. Super G's model combines traditional mountain hospitality with diverse experiences, from après-ski to nightlife, while preserving the unique character of each location.
The partnership doesn't involve a new standalone KFC restaurant, but rather the inclusion of popular KFC products in the existing fast-food offerings within Super G's après-ski environment. Super G will continue to serve its Italian quality cuisine and après-ski experience, maintaining the brand's diversity and unique identity.
Written by urgent.news from Il Sole 24 Ore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
