Kosmetik: Warum Lush Meta meidet und trotzdem am viralen Hype verdient
Die Kosmetikmarke hat sich mit Fundamentalkritik an sozialen Medien von deren Plattformen verabschiedet, bezahlt aber Influencer-Werbung. Wie passt das zusammen? Antworten der Mitgründerin.
Lush, a British cosmetics company, has chosen not to engage with major social media platforms such as Instagram, Tiktok, and Facebook. Despite this, their products have gained significant viral attention, with items like "Sticky Dates" and "Super Milk" shower gels becoming best-selling items. The company's unique selling point is its handcrafted products, including bath bombs and shower gels, which are often scented and can be smelled before even seeing their stores, typically located in pedestrian zones.
In 2018, Lush decided to distance itself from these platforms, stating that Meta, the parent company of Facebook and Instagram, owned entities they felt lacked a moral compass. However, the company is not adverse to viral sales. The decision to withdraw from these platforms came after the publication of "Facebook Files" in November 2021 by whistleblower Frances Haugen.
These documents revealed that Meta was aware of the harmful content and potential health effects of their platforms, but chose to prioritize growth and profit.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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