Lupo doubles down on ‘made in Paraguay’
Not even the banking crisis has shaken Lupo's confidence in Paraguay. The manufacturer of socks, underwear and sports clothing is doubling down on the neighboring country, announcing an expansion of its factory in Ciudad del Este, on the border with Brazil.
Lupo, a Brazilian manufacturer of socks, underwear, and sports clothing, is doubling down on its investment in Paraguay. The company is expanding its factory in Ciudad del Este, on the border with Brazil, with a 65% increase in production capacity to 33 million pairs of socks per year. The expansion, part of a R$ 30 million investment announced in 2025, will also create around 250 new jobs, doubling the current workforce to approximately 500 employees.
Lupo aims to conquer the South American market, starting with Paraguay, Argentina, and Uruguay, and is also setting up a distribution center in Ciudad del Este.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
