Exclusive-Amazon’s plan to own the world’s product data and fight AI shopping agents

Amazon is plotting a secret strategy to become the ultimate destination for online shopping by creating a massive database of all product information worldwide, according to an internal document obtained by Reuters. The ambitious project, dubbed World Product Graph, aims to gather data on virtually every item available for sale, even those not stocked by Amazon itself.

This move could solidify Amazon's position as "the everything store" and allow it to challenge Google's dominance in online search and Walmart's rapidly growing e-commerce business. By providing deeper product data, Amazon seeks to counter the rise of AI shopping agents, which often provide inaccurate information. If fully implemented, the initiative could potentially draw shoppers away from rival e-commerce sites that have less comprehensive data.

Although the plan's implementation timeline remains uncertain, Amazon has already onboarded companies like Coca-Cola and Bayer to contribute product data.