Exclusive-Amazon’s plan to own the world’s product data and fight AI shopping agents

Amazon plans to own the world's product data with its World Product Graph initiative, aiming to provide comprehensive information on virtually every item sold globally. This move could challenge Google's dominance in online search and help fend off rival Walmart's growing e-commerce business. The project also aims to address the rise of AI agents, which often provide inaccurate information when completing shopping tasks for users.

If fully implemented, World Product Graph could draw shoppers away from rival e-commerce sites that lack the extensive product data. Amazon has already signed up some major brands, including Coca-Cola and Bayer, to contribute product data, and held a CEO-level summit with Procter & Gamble for a trial. The project is being led by Robert Tekiela, a vice president in Amazon's Selection & Catalog Systems unit, and is expected to be released by October 1, 2027.

However, there is no confirmation on the timeline for implementation, and the project could be modified or abandoned if faced with financial or other concerns.