Content is Africa’s new crude, says D’Banj
Afrobeats star D’Banj has described content as Africa’s new crude following an equity investment in his creative platform, CREAM, by an Afreximbank subsidi Read More: https://punchng.com/content-is-africas-new-crude-says-dbanj/
Afrobeats star D’Banj has declared content to be Africa's new crude, highlighting the continent's immense economic potential in the creative industry. This statement comes after his investment in CREAM, an AI-powered creative platform, backed by CANEX Creations Incorporated, a subsidiary of the African Export-Import Bank. The investment, signed on November 6, 2026, during CANEX WKND 2026 in Lagos, aims to provide African creatives with financial infrastructure to compete globally while retaining ownership of their intellectual property.
CREAM, launched in 2016, has already attracted over seven million subscribers and monetized more than 3,000 pieces of music, comedy, dance, and art, providing grants, free studio sessions, music videos, and showcase opportunities to 16,668 creatives.
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- Content is Africa’s new crude, says D’Banj punchng.com
