Content is Africa’s new crude, says D’Banj

Afrobeats star D’Banj has declared content to be Africa's new crude oil, highlighting the continent's immense economic potential in the creative industry. Following an equity investment in his AI-powered creative platform, CREAM, by CANEX Creations Incorporated, a subsidiary of the African Export-Import Bank, D’Banj emphasized the importance of funding and commercialising the creative sector.

The investment, signed on November 6, 2026, aims to provide African creatives with access to financial infrastructure, enabling them to compete globally while retaining ownership of their intellectual property. CREAM, established in 2016, has already attracted over seven million subscribers and monetised more than 3,000 pieces of content, with plans to sign and develop 10 additional artists through its talent discovery platform.

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