ITC makes Gold Flake costlier
ITC Ltd has raised the price of Gold Flake Premium cigarettes, increasing the cost of a 10-cigarette pack from Rs 125 to Rs 135. This marks the second price hike for this brand in 2026, with the previous revision occurring in June. The new maximum retail price (MRP) applies to regular-size filter-tipped (RSFT) cigarettes measuring 60-70 mm.
The cumulative increase in price represents a 17.4% rise from the original Rs 115. This pricing move comes as cigarette companies face mounting challenges, including higher taxes and declining sales in the legal market. ITC is diversifying its business beyond cigarettes, focusing on expanding its FMCG portfolio, reviving its paperboards business, and developing new revenue streams.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
