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ATEEZ enjoy newfound fame in Korea after 'BAD' success: 'People recognize us now'

K-pop boy group ATEEZ, already a major force on the global music scene, is enjoying a new level of recognition at home following the success of its hit song "BAD" — with members saying even everyday encounters have changed, from receiving extra freebies at shops to being recognized without having to introduce themselves. The eight-member group — Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi,…

ATEEZ enjoy newfound fame in Korea after 'BAD' success: 'People recognize us now'

K-pop boy band ATEEZ, already a prominent force in the international music landscape, is experiencing a surge in domestic recognition following the overwhelming success of their hit single, "BAD." The eight-member group, comprising Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho, expressed that daily interactions have transformed, from receiving complimentary items at stores to being recognized in public without the need for introductions.

The eight-member ensemble convened for a press conference Thursday at Novotel Ambassador in Gangnam, southern Seoul, just prior to the release of their 15th mini-album, GOLDEN HOUR: Part.6. This album marks ATEEZ's first comeback since the sensation of "BAD," aiding the group in broadening its popularity among the general public in Korea following years of establishing a robust international fan base.

ATEEZ has long enjoyed significant success overseas. Since their eighth mini-album entered the top 10 of the Billboard 200 albums chart in 2022, the group has secured a staggering nine consecutive albums within the chart's top 10 through their 14th mini-album. Despite their notable achievements globally, the group is now garnering widespread acclaim within Korea.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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