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ATEEZ enjoy newfound fame in Korea after 'BAD' success: 'People recognize us now'

K-pop boy group ATEEZ, already a major force on the global music scene, is enjoying a new level of recognition at home following the success of its hit song "BAD" — with members saying even everyday encounters have changed, from receiving extra freebies at shops to being recognized without having to introduce themselves. The eight-member group — Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi,…

ATEEZ enjoy newfound fame in Korea after 'BAD' success: 'People recognize us now'

South Korean K-pop boy band ATEEZ is experiencing a surge in domestic popularity after achieving a breakthrough with the hit single "BAD." Members of the eight-member group, including Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho, revealed that their everyday lives have transformed, from receiving complimentary items at stores to being recognized in public without needing to introduce themselves.

The group convened at the Novotel Ambassador in Gangnam, southern Seoul, for a press conference ahead of the release of their 15th mini-album, GOLDEN HOUR : Part.6. This album represents ATEEZ's first comeback since "BAD" gained widespread acclaim, facilitating their expansion of popularity among the general public in Korea following years of building a strong international fan base.

ATEEZ has consistently enjoyed considerable success overseas. Since securing a spot in the top 10 of the Billboard 200 albums chart with their eighth mini-album in 2022, the group has managed to occupy nine consecutive positions within the chart's top 10 through their 14th mini-album. Despite their international achievements, the band is now garnering widespread recognition in Korea, as noted by their members.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Also reported by 1 other outlet

Read the original at koreatimes.co.kr →

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