X launches its own clipping feature to spur influencer engagement

X has introduced its own clipping feature aimed at boosting engagement among influencers. This tool allows users to trim longer videos into shorter, more attention-grabbing clips, similar to those popular on platforms like TikTok. The clips can then be posted directly onto X, with a "Clip from" label directing users to the original content, thereby providing context about the creator and their work.

The platform reassured users that they can "grab your favorite moment from any video, add your take, and post it without leaving X." To incentivize the use of this feature, X introduced a rewards program called Original Content Rewards. This program enables both creators and those who clip videos to earn from the views generated by the clips, with payouts determined by engagement levels.

While some influencers opt to hire specialized firms to manage their clipping needs, the practice has become increasingly common among large companies for marketing campaigns and even political endeavors. Over the past few years, X has been actively striving to differentiate itself from competitors by broadening the types of content it supports.

This includes the launch of long-form videos in 2022, which have gained popularity on the platform. Additionally, in a move reminiscent of Substack, X has removed the platform's character limits, allowing for longer-form blog posts accessible to premium subscribers. This year, X continued its innovation streak by introducing "exclusive threads," a feature enabling creators to restrict certain parts of their threads behind a paywall, making them viewable only to subscribers.

In July, X launched a live-streaming studio and allocated $1 million to reward creators who participate in live streaming.