Ourhome Expands K-Food Presence Across Costco Stores in Japan, Australia and New Zealand
Ourhome is expanding its presence in overseas retail markets, securing listings across all Costco stores in Japan, Australia and New Zealand as it steps up efforts to grow its global food business.The Korean food company said Tuesday that it began regular sales of its stir-fried dried squid and boneless beef short rib soup products at all 37 Costco stores in Japan on Nov. 1. In August, its altari…
<Ourhome Expands K-Food Presence Across Costco Stores in Japan, Australia and New Zealand>
Ourhome is broadening its reach in international retail, setting up shop in every Costco store located in Japan, Australia and New Zealand as it ramps up growth in its worldwide food sector. The firm announced on Tuesday that it kicked off regular sales of its stir-fried dried squid and boneless beef short rib soup across all 37 Costco outlets in Japan on November 1. Earlier in August, altari radish kimchi made its debut at 15 Australian Costco locations and one store in New Zealand.
Japan's rollout followed successful taste tests, with the company holding seven-day "Super Demo" events at five Japanese Costco stores. All prepared goods flew off the shelves during these trials, leading Ourhome to scale up its initial export volume for regular sales by up to seven times. Altari radish kimchi saw substantial sales early on, with supply running out within roughly three weeks of its regular launch in August.
Ourhome's exports to Australia jumped about 52% from the prior year between August and October. The company's overall overseas business is also on the rise, with cumulative export sales from January to October growing nearly 13% year over year.
Analysts credit Ourhome's approach of testing products via local sales events before moving to full distribution channels for helping mitigate market-entry risks. The firm has also tailored ingredients, product composition and package sizes to local tastes and retail setups. Expansion of its global distribution network will continue through participation in international food expos.
At SIAL Paris 2026, held in France in October, Ourhome held about 200 export discussions over three days, touching on new listings and export growth with buyers from Costco and other leading global retailers. Its frozen food item Magic Soba earned the Grand Prix in the frozen food category.
"Our expansion into Costco stores across Japan, Australia and New Zealand gives us a strong base for bolstering our overseas distribution network," said an Ourhome spokesperson. "We will keep pushing into more countries and distribution channels in Asia and the Americas while introducing more of Ourhome's K-food products to consumers around the globe."
Written by urgent.news from Korea IT Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
