Samsung Electronics ranks first place in Africa’s smartphone market revenue in the first half of this year
Following the achievement of first place with first-quarter revenue, Samsung ranked first in both revenue and unit sales in the second quarter
Samsung Electronics has emerged as the leader in Africa's smartphone sales revenue for the first half of the year, 2026. The firm's introduction of a payment plan allowing customers to buy devices in manageable daily or weekly installments appears to have driven this success, according to market research company TechInsights. This strategy proved particularly effective in Africa, where many consumers do not earn monthly salaries.
Despite a 16.6% drop in overall smartphone sales across the African market, Samsung's unit sales jumped by 34.8% in the second quarter. On an annual basis, Samsung is expected to maintain its top position in both revenue and unit sales, holding a 34.5% share of sales value and a 38.7% share of unit volume. Samsung's dominance in Africa is expected to continue, with its share of smartphone unit sales jumping to 38.7% for the full year.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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