Pinterest Audience Destination

RudderStack now allows Pinterest Audience to be used as a Reverse ETL destination. This means that users can connect a Reverse ETL source, an Audience Builder audience, or a Lookout audience to Pinterest Audience. The system will keep the Pinterest customer list audience in sync with the connected source, automatically adding new members when they join and removing them when they leave.

To target individuals in a warehouse audience on Pinterest, users must first have them in a customer list audience. Pinterest only accepts customer list uploads through a signed-in Pinterest account. The Pinterest Audience destination connects with a user's Pinterest account via OAuth, creating the customer list and its audience within the platform or syncing into an existing one. This connection is kept current in mirror mode, ensuring that the Pinterest audience is always up-to-date.

Pinterest requires a minimum of 100 matched users before an audience can be used for targeting. The processing of a customer list upload can take anywhere from 48 to 72 hours. For more information on connecting to Pinterest Audience, including connection settings, hashing, and limitations, users can refer to the Pinterest Audience documentation.