Pharma found its way into sports
If you’ve spent any Sunday this fall watching an NFL broadcast, you may have noticed a shift in the advertising landscape. Alongside the team logos between third-down stops and touchdown drives were cancer screening messages from Novartis, extending beyond national broadcasts into local stadiums across six NFL franchises. Meanwhile, if we look to Major League Baseball, AbbVie has established…
We haven't written up this one. Fast Company has the full story — the link below goes straight to it.
