Lego Digital Play acquires ForthStar Games "to bring Lego to the prominence it truly deserves on mobile"

Lego Digital Play has purchased mobile game development studio ForthStar Games in an undisclosed deal. Co-founders Paul Gouge and Alex Rigby established ForthStar in 2024, with previous experience co-founding successful studios such as BattleMail, Rockpool Games, and Playdemic. Playdemic was sold to Electronic Arts for $1.4 billion in 2021.

ForthStar operated discreetly until 2023, starting with 14 former Playdemic employees and growing to 30 staff members. The company was founded by Griffin Game Partners and has remained in Manchester. Gouge will lead games at Lego Digital Play, while Rigby continues to direct ForthStar.

Lego Digital Play's president, Aaron Leob, explained to GamesBeat that the mobile market is the most democratic, allowing them to reach gamers of all ages worldwide. He emphasized their commitment to bringing play to everyone and commended ForthStar as an ideal addition to their plans. Gouge stated that ForthStar was founded to push for excellence, and the opportunity to join forces with Aaron and other team members presents a chance to elevate Lego's prominence on mobile platforms.

Lego Digital Play was founded in 2025 as a standalone entity from the Lego Group, aiming to create exclusive, authentic Lego experiences in the digital realm.