Jabuti Prize: Book on Arab world a semifinalist
Rubens Hannun’s book Brazil and the Arab World: Business, Marketing and Expanded Economic Diplomacy was selected as one of the 10 best entries in the Business category of the award. Based on behavioral studies and a collection of interviews, the book explores the dynamics of Brazil’s relationship with Arab countries. The post Jabuti Prize: Book on Arab world a semifinalist appeared first on ANBA…
Brazilian businessman Rubens Hannun's book, "Brazil and the Arab World: Business, Marketing and Expanded Economic Diplomacy," has been named a semifinalist in the 2026 Jabuti Prize's Nonfiction division. The Portuguese publication, released last year, explores ways to strengthen the relationship between Brazil and the Arab world through business, marketing, and economic diplomacy.
The book, which made the top 10 of Brazil's most prestigious literary award, offers a comprehensive overview of the Arab world and its connection with Brazil, focusing on strategic aspects, diplomatic tools, and the Islamic market. Hannun, the founder and CEO of H2R Insights & Trends and the former president of the Arab-Brazilian Chamber of Commerce, highlights the relevance of the book's content, emphasizing its positive impact on Brazil's foreign relations and the region's growing importance in Brazil's global landscape.
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