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Pepper Got Rejected by VCs for Targeting Small-Chested Women—Then Built a Multi-Million-Dollar Brand

Co-founder Jaclyn Fu built a bra brand around small-chested women and proved that serving a niche exceptionally well can build a sizable business without burning venture capital.

Pepper Got Rejected by VCs for Targeting Small-Chested Women—Then Built a Multi-Million-Dollar Brand

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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