Ecobank Ghana launches GH¢1m Blue Christmas promo for customers

Ecobank Ghana PLC has launched its annual "Blue Christmas" promotion, pledging over GH¢1 million in cash prizes and vouchers to honor new and existing customers. Dubbed "Ecobank Save, Refer and Win," the campaign runs until January 31, 2027, aiming to incentivize savings, borrowing, and digital banking usage during the festive season.

Regina Ofori, Head of Marketing and Corporate Communications at Ecobank Ghana, explained that the initiative is part of the bank's recurring customer appreciation program, which has been ongoing for the past three years. Over a million Ghana cedis will be distributed as cash prizes and vouchers to customers who engage in specific banking activities, such as deposits, loan applications, and digital banking usage.

Points are earned through transactions like depositing GH¢500 or more, securing loans of GH¢5,000 or above, and utilizing Ecobank's digital platforms, including the mobile app, USSD platform, and online banking. The National Lottery Authority (NLA) is ensuring transparency and fairness in the selection of winners. Ecobank has also warned customers about potential fraud during the campaign, advising them to remain vigilant and not share sensitive information.

Ofori thanked loyal customers and encouraged new customers to join Ecobank, highlighting the variety of accounts available to help instill saving habits in children.