How much is AI really selling this Singles’ Day in China?
Chatbots are driving sales ahead of the 11.11 shopping festival. Store data shows where AI shopping works best and what brands can do about it.
E-commerce platforms are aggressively promoting artificial intelligence products as a new category during this year's Singles' Day shopping season. Tech in Asia reports that chatbots are driving sales ahead of the 11.11 festival, with store data indicating where AI shopping is most effective for brands.
According to the South China Morning Post, the world's largest annual online retail event has seen a shift in consumer behavior as shoppers become more cautious due to a sluggish economy. In response, platforms have moved away from complex coupon calculations toward direct discounts. Shoppers have reportedly welcomed these simpler structures.
Brief written by urgent.news from Tech in Asia, South China Morning Post, SCMP Tech — 3 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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