Google Introduces 3 More Top-Level Domain Names, Including .Eat and .Fly

Google has unveiled three new top-level domain names, including .eat and .fly, expanding the online presence options for businesses. These domain types, initially proposed to the Internet Corporation for Assigned Names and Numbers (ICANN) in 2012, were recently opened for public registration. To prevent potential domain name theft, Google partnered with registrars to offer these domains to trademark holders at a reduced cost during a closed access period from September 1 to November 9.

Several well-known companies have already registered new web addresses using these domains. Wingstop secured wingstop.eat, while Clayton Farms claimed america.eat. Caddy, Canary, and Voltair are among the businesses that acquired .fly domains. The .here domain, described by Google as representing businesses where people accomplish tasks, has been registered by real estate app Zillow (rent.here and sell.here) and SiPhox Health (bloodtest.here).

Google-partnered registrars are currently accepting registrations for the new domain types. The initial registration fee is a one-time charge, but it will decrease and eventually cease on November 17. After that, any unused .eat, .fly, and .here names can be registered and maintained at a fixed annual cost, similar to other domain types. A Google representative declined to comment on the new domain names.