Genesis GV90 sets sights on BMW, Mercedes-Benz in full-size luxury SUV market
Genesis is stepping up competition in the full-size luxury SUV market with the full-electric GV90, taking aim at German rivals — BMW and Mercedes-Benz — as it seeks to carve out a bigger share of the lucrative high-end segment. The brand unveiled on Tuesday pricing for the GV90, its first full-size flagship SUV, starting at 139.5 million won ($103,000) in Korea. This places the vehicle in a…
Genesis, the Korean luxury automaker, is intensifying its competition in the full-size luxury SUV market with the introduction of the electric GV90. The primary objective is to challenge the dominance of German rivals, BMW and Mercedes-Benz, in the high-end segment. Genesis unveiled the pricing for the GV90 on Tuesday, setting the starting price at 139.5 million won ($103,000) in South Korea.
This pricing strategy places the GV90 in a comparable price bracket to the BMW X7 and Mercedes-Benz GLS, thereby enabling Genesis to directly compete with these established brands.
For Genesis, this launch marks a crucial test. The company has long been recognized as a premium brand, but it has yet to achieve the same level of recognition in the upper echelons of the luxury market as BMW and Mercedes-Benz. The GV90 aims to set itself apart from its competitors through its all-electric powertrain, superior rear-seat comfort, and advanced technological features.
The vehicle is powered by a 123.5-kilowatt-hour battery, the largest among Hyundai Motor Group's electric vehicles, allowing it to cover a distance of up to 500 kilometers on a single charge.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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