Genesis GV90 sets sights on BMW, Mercedes-Benz in full-size luxury SUV market
Genesis is stepping up competition in the full-size luxury SUV market with the full-electric GV90, taking aim at German rivals — BMW and Mercedes-Benz — as it seeks to carve out a bigger share of the lucrative high-end segment. The brand unveiled on Tuesday pricing for the GV90, its first full-size flagship SUV, starting at 139.5 million won ($103,000) in Korea. This places the vehicle in a…
Genesis aims to challenge BMW and Mercedes-Benz in the lucrative full-size luxury SUV market with the all-electric GV90. Unveiled on Tuesday, the GV90's pricing begins at 139.5 million won ($103,000) in Korea, placing it in the same price range as the BMW X7 and Mercedes-Benz GLS. This move signals Genesis' intent to directly compete for customers who have previously favored German luxury SUVs.
The launch is a major test for Genesis, as the company has long sought to establish itself as a premium brand but still lags behind BMW and Mercedes-Benz in the upper echelons of the luxury market. The GV90 distinguishes itself from competitors through its all-electric powertrain, emphasis on rear-seat comfort, and advanced technology.
Powered by a 123.5-kilowatt-hour battery, the largest of any Hyundai Motor Group electric vehicle, the GV90 can travel up to 500 kilometers on a single charge.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
