etisalat puts AI on your face with Meta glasses from Dh1,160

Dubai-based telecommunications provider etisalat UAE has announced plans to sell AI glasses from Meta and EssilorLuxottica, marking the first instance of a telecom operator in the region offering such products. The glasses, priced starting at Dh1,160, are available for purchase in etisalat stores and can be financed through monthly payment plans beginning at Dh55.

Four distinct models are included in the lineup: Meta Glasses, Ray-Ban Meta (Gen 2), Ray-Ban Meta (Gen 3) and Oakley Meta HSTN, an AI performance model. Each device caters to a unique lifestyle and use case, allowing users to interact with AI through voice commands, access live audio translation, and utilize smart features without the need to retrieve their phones.

The frames closely resemble conventional eyewear, making them suitable for various activities such as commuting, work, content creation, and exercise. Dr. Tamer Eltoni, SVP at etisalat UAE, emphasized that the introduction of AI wearables represents a significant shift in how people engage with technology, enabling more immediate, intuitive, and hands-free interaction.

The operator aims to expand its device range by aligning with evolving customer habits, with the glasses marking another step in this direction. Customers have the option to buy the glasses directly from etisalat stores, with payment plans available through SmartPay for 12, 18, or 24 months, starting at Dh55 per month. Etisalat UAE claims to be the sole provider in the UAE offering all three payment periods.

The launch of the glasses further broadens etisalat UAE's portfolio of connected and AI-enabled devices, allowing users to pair the glasses with their existing smartphones and other devices. The company's existing catalog of consumer devices includes a variety of smartphones, tablets, laptops, smartwatches, speakers, headphones, gaming consoles, and smart home products, with smartphone lines featuring Apple iPhones and Samsung’s Galaxy Z foldables.

Wearables offered by etisalat UAE encompass the Apple Watch and the Samsung Galaxy Watch 8 series, starting at Dh65 per month on SmartPay. The glasses join this diverse range of products.