Ecobank Ghana launches GH¢1m Blue Christmas promo for customers

Ecobank Ghana PLC has introduced its annual Blue Christmas promotion, pledging over GH¢1 million in cash prizes and vouchers to acknowledge new and existing customers' loyalty and banking involvement. Dubbed "Ecobank Save, Refer and Win," the promotion runs until January 31, 2027, and aims to incentivize savings, lending, and digital platform usage while offering customers the chance to win appealing rewards during the festive period.

Regina Ofori, Ecobank Ghana's Head of Marketing and Corporate Communications, explained that the initiative is an extension of the bank's ongoing customer appreciation program, which has been running for three years. Ecobank has allocated more than GH¢1 million to reward customers through cash prizes and vouchers as part of its commitment to giving back to its loyal customer base.

Under the promotion, customers accumulate points by engaging in specific banking tasks, such as depositing GH¢500 or multiples of that amount, securing loans of GH¢5,000 or higher, and utilizing Ecobank's digital banking channels, including the Ecobank Mobile App, USSD platform (*770#), and Ecobank Online. Additional points are available for using card payments and ATMs.

Customers who complete at least four digital transactions within a month earn an extra point towards the promotion. The National Lottery Authority (NLA) oversees the promotion to ensure transparency, fairness, and credibility in the selection of winners, validating and declaring winners in accordance with regulatory requirements.

Ecobank has also cautioned customers to be vigilant against scams targeting promotional campaign participants, warning them to never share sensitive banking information in response to unsolicited calls or messages. The bank has urged customers to report suspicious activities promptly to prevent further fraudulent attempts. Ofori expressed gratitude to customers for their loyalty and encouraged those who are not yet Ecobank clients to consider joining the bank.

She highlighted the range of accounts available, emphasizing the importance of introducing children to savings early. The Blue Christmas promotion is part of Ecobank Ghana's broader initiatives to enhance customer engagement, promote savings, and encourage the adoption of digital banking services.