Building 24/7 Post-Campaign Influencer Monitoring for Indian D2C Brands
The Problem Direct-to-consumer brands in India drop lakhs of rupees on YouTube creator campaigns, but the moment a video goes live, the tracking stops. Marketers check the view count after 48 hours, file a manual report, and move on. Meanwhile, long-tail discovery on YouTube means influencer videos often drive purchases weeks or months after publication. When I was building PulseROI to combine…
Direct-to-consumer brands in India invest significant amounts of money in YouTube creator campaigns, but the current tracking system only provides limited post-campaign data. Marketers typically only check view counts after 48 hours and then file manual reports, missing out on valuable insights from long-tail discovery on YouTube that often drives purchases weeks or months after the video publication.
In an effort to address this issue and create a more comprehensive monitoring system, the author developed PulseROI, which aimed to combine creator intelligence with continuous campaign monitoring. However, the initial approach of using a single monolithic Next.js API route triggered by a cron job to fetch all active campaign videos in a loop and query the YouTube Data API for each video ID proved to be ineffective due to hitting Vercel serverless function limits and external API rate limits.
Brief written by urgent.news from Dev.to's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
