At Adobe Max, Adobe unveils Creative Cloud and Firefly AI updates to make designing and editing easier, including Premiere's new Generative Remove tool (Jess Weatherbed/The Verge)

At the Adobe MAX conference in Miami, Adobe unveiled updates to Creative Cloud and its Firefly AI suite designed to simplify designing and editing. These updates include a new Generative Remove tool for Premiere, according to The Verge.

Adobe also announced the expansion of its CX Enterprise Coworker agentic artificial intelligence platform into its GenStudio content supply chain platform. This integration allows creative professionals to use AI agents within production workflows to manage and deliver personalized marketing content at scale. The technology features a conversational interface to coordinate AI agents across Adobe applications and third-party systems.

According to SiliconANGLE, the GenStudio portfolio is receiving several new capabilities, such as AI-assisted campaign planning, automated brand compliance, reusable creative workflows, and expanded 3D product visualization. A central part of this initiative is Adobe Brand Intelligence, a machine learning system intended to capture an organization’s brand standards and preferences.

Brief written by urgent.news from Techmeme, SiliconANGLE — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.