Disney just announced it will use more AI behind the scenes, thanks to Adobe — here’s how it will affect their theme parks, creative studios and sports media businesses
Disney and Adobe's new partnership plan includes the development of custom generative AI models that will impact the entertainment company’s core businesses.
Disney has unveiled a multiyear partnership with Adobe to integrate more AI technologies into its operations. This collaboration aims to enhance creativity, innovation, and storytelling through new technologies and experiences. The two companies will collaborate on custom AI models that are tailored to Disney's animated characters, environments, and visual styles, using Adobe Firefly Foundry.
These models will be trained on Disney's animated characters, environments, and visual styles and will generate commercially safe and production-ready outputs to streamline animators' workflows. Additionally, the partnership will impact StudioLAB, Disney's innovation and technology hub, and ESPN Edge Innovation Center, where they will collaborate to observe and improve internal creative workflows.
On the sports side, Adobe and ESPN will work together to enhance fan engagement, content delivery, and utilize ESPN's archival content. However, the news also brings disappointing layoffs, with Disney potentially cutting costs by up to 20% across various departments, including theme parks, Disney Cruise Line, movie studios, television, and technology.
This marks the fifth round of layoffs since Josh D'Amaro took over as CEO, affecting Disney's marketing, National Geographic, Pixar, ESPN, technology, human resources, and Walt Disney Imagineering departments.
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 2 other outlets
- Disney, Adobe strike deal to co-develop AI models news.rthk.hk
- Disney, Adobe to co-develop custom AI models tailored for media giant channelnewsasia.com
