Tired of screens? So are 50% of 18-34-year-olds, who are choosing retro film photography according to a new study
A survey of 4,000 Europeans says younger people are embracing film cameras, instant photography and printed photographs, despite growing up in a digital-first world
A study commissioned by ecommerce platform AgfaPhoto has discovered that 70% of Europeans print their photos or keep them as cherished mementos. Among 18-35-year-olds, this number rises to 80%. Despite the rise in digital photography, the desire for physical photographs remains strong. Interestingly, 50% of 18-35-year-olds who print their photos do so because they want their images to have a vintage, retro look.
Another 40% print to showcase their pictures during family gatherings. This renewed interest in analog photography may not simply be a return to the vintage aesthetics popularized by social media, as suggested by a Fujifilm executive. Instead, some younger Europeans are drawn to analog photography as a way to distance themselves from the culture of photographic merit driven by "likes and comments."
Though the survey does not represent all Europeans, it does provide insight into the photography preferences of those already interested in the medium.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
