"There's no such thing as easy money in our business" – Strauss Zelnick on GTA 6, BioShock, Take-Two's acquisition plans, and reviving old IP

Take-Two Interactive released its second quarter earnings, and CEO Strauss Zelnick discussed the company's future plans. Grand Theft Auto 6 is expected to be the biggest game launch of all time, with pre-orders exceeding expectations at nearly 8 million. BioShock 4 development has faced challenges, including redundancies and leadership changes.

Project Ethos, a live-service shooter, also hit a setback with a disappointing public beta but is now receiving positive feedback. The company's growth comes from various sources, including 15 hit franchises, a strong mobile business, and a diverse portfolio of owned intellectual property. The firm is open to acquisitions that add new IP, technology, talent, and audiences, with previous deals like Zynga and Gearbox being accretive.