'There will never be another vehicle like it': Musk denies Cybertruck losses as he switches focus to driverless robotaxis

Tesla has announced it will cease production of its Cybertruck, with the shutdown set to commence in mid-2027 at its Austin, Texas facility. CEO Elon Musk revealed this decision on X, stating that the electric pickup will be "winding down" around the middle of 2027. The company aims to free up manufacturing capacity for its Cybercab robotaxi, a key component of its strategy to grow its autonomous-driving business.

In an effort to address the backlog of Cybertruck orders, Tesla plans to introduce an additional production shift, though it may not be able to fulfill all outstanding orders. Musk acknowledged that demand has exceeded the company's production capacity, meaning some customers who paid deposits for the vehicles may receive refunds instead.

Musk confirmed on X that the company will attempt to manufacture as many Cybertrucks as possible before shutting down the line, but a significant number of deposits will be returned. The decision reflects a strategic shift in Tesla's manufacturing priorities, with the company focusing more on its next-generation autonomous vehicle programme.

The Cybertruck, which debuted nearly four years ago, has struggled to gain traction in the US market. Sales declined by 48% from 38,965 units in 2024 to 20,237 units in 2025, failing to meet Elon Musk's earlier forecast of reaching 250,000 annual units. Tesla's latest quarterly filing indicated that future production will increasingly focus on autonomous driving technology and new vehicle offerings, including the Cybercab robotaxi and models developed using the next-generation vehicle platform.