Subaru and Toyota picked the perfect time to roll out affordable EVs
With five new models, the companies have collectively sold almost 62,000 EVs in the US in the first three quarters
Subaru and Toyota have introduced five new affordable electric vehicle (EV) models in the US, collectively selling nearly 62,000 EVs in the first three quarters of 2026. This is more than double their sales in the same period last year. Despite the auto industry cooling on electric cars, Subaru and Toyota have successfully entered the market with vehicles that meet specific consumer requirements for ground clearance, range, and price.
Karla Fisher, a Marine and retired engineer, purchased a Subaru Trailseeker, one of the new models, in September and has already driven 2,000 miles with it. She praises the vehicle as her "most favourite car of all time." While EV demand cooled after federal incentives expired, the market has since stabilized, and electric-curious drivers are growing in number.
Analysts credit Subaru and Toyota for capturing drivers affected by high gas prices and market share lost to rivals who discontinued EV models. The companies' new EVs are priced between $35,000 and $45,000, making them accessible to consumers. Subaru and Toyota are also collaborating on EV development, sharing resources and costs, which helps keep the prices affordable.
Written by urgent.news from The Business Times - Companies & Markets's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
