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Starbucks’ Red Cup Day Is Almost Here. How a Free Cup Became A Billion-Dollar Holiday Tradition

As retailers prepare for Black Friday discounts, Starbucks is using scarcity, social media, and a little holiday magic to bring customers through its doors.

Starbucks’ Red Cup Day Is Almost Here. How a Free Cup Became A Billion-Dollar Holiday Tradition

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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