Son Lux’s Music Video for ‘Out Into Us’ Is an Atmospheric Foray Between Past and Present

Son Lux's latest music video is an atmospheric exploration of the passage of time, premiering last month at MASS MoCA and the Pioneer Works in collaboration. This immersive, 17-minute installation complements the release of the band's ninth studio album, titled "Out Into Us (Slow Down)." The artists chose to focus on genuine human experiences rather than the fleeting visual trends often driven by social media.

The video depicts a multigenerational family engaged in everyday activities around a table. As they pass dishes and work on a puzzle depicting a picturesque landscape, viewers are transported back at least a century to the Dust Bowl era. The Dust Bowl was triggered by homesteaders overworking the prairie, stripping away native grasses held the topsoil in place, and followed by a devastating drought. Millions of acres of soil were swept away by relentless winds, causing devastation to farms and habitats.

The video employs a striking technique of slowing down the music, allowing viewers to linger on the subtle tensions and moments of release, transforming the screen into a sanctuary for presence and introspection. The band's guitarist, Rafiq Bhatia, emphasizes the capacity of sound to create a space for recollection and connection. In doing so, Son Lux and Alex Cook offer a poignant reflection on the blurred line between past and present through their multimedia work.