SKIMS Advent calendar sparks controversy: "I can get these at Dollar Tree"
Kim Kardashian's SKIMS apparel brand has faced backlash from TikTok creators over its Advent calendar, which includes various small accessories and costs $148.
As content creators unboxed SKIMS Advent calendar this year, their TikTok videos revealed excitement quickly turning into frustration. One creator expressed irritation, saying "I can get these at Dollar Tree" while another dubbed it "the worst Advent calendar to ever exist." The calendar is sold out online with customers encouraged to join a waitlist for future orders.
Priced at $148, it includes four keychains, various hair bands, bobby pins and a SKIMS squishy exclusive to the box. However, customers question its value. The trend of turning Advent calendars into expensive gift sets is growing, capitalizing on online unboxing excitement. Retail expert Trae Bodge notes popular brands like toy companies, beauty retailers, and luxury designers are charging high prices for their Advent calendars.
While Bodge believes such products can create an experience for consumers, some sets may not be worth the hype, warning buyers not to waste money. SKIMS addressed the backlash by offering refunds or store credit. Other brands may learn from the controversy, emphasizing the importance of creating products that hold up well on social media platforms.
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