Singles’ Day 2026: Was Sie zum Einkaufs-Event aus China wissen müssen
Der Singles’ Day ist für viele Verbraucher und Händler einer der umsatzstärksten Tage im Jahr. Wir beantworten die wichtigsten Fragen zum Online-Shopping-Ereignis.
Singles’ Day 2026 is set to take place on November 11, continuing the global shopping event that began in China. The tradition, originally a day for single individuals, has evolved into a massive discount spree observed by e-commerce platforms worldwide. Unlike its American counterpart, Black Friday, the main driving force behind Singles’ Day is Alibaba, China's largest e-commerce platform.
In China, prominent platforms like Douyin, Kuaishou, and Pinduoduo, along with Alibaba's subsidiaries Taobao and Tmall, are offering discounts. Last year, the total sales on Singles’ Day reached 1695 billion Chinese Yuan, or approximately 254.3 billion US dollars, primarily through e-commerce websites. The sale of home appliances, mobile and electronic products, and clothing were the most common items.
In Germany, retailers such as Otto, Sephora, Hunkemöller, Marktkauf, Douglas, Flaconi, Conrad, and Media Markt are joining the festivities. Pre-sales for this year's Singles’ Day began on October 15, with the event officially concluding on November 14.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
