Seoul subway stations turn into farmers markets selling regional produce
Five Seoul subway stations will host farmers markets through Nov. 28, where people can buy regional farm products at prices up to 30 percent below retail, the Seoul Metropolitan Government said Monday. The pop-up market, named Seoro Itda Local Market, is run with five local governments: Ganghwa County in Incheon, Hongcheon County in Gangwon Province, the city of Gongju in South Chungcheong…
Five Seoul subway stations will host farmers markets through November 28, offering regional farm products at prices up to 30 percent lower than retail, according to the Seoul Metropolitan Government. The pop-up market, called Seoro Itda Local Market, is a collaboration between five local governments: Ganghwa County in Incheon, Hongcheon County in Gangwon Province, Gongju City in South Chungcheong Province, and Uiseong and Cheongsong Counties in North Gyeongsang Province.
The name "Seoro Itda" combines the first letters of Seoul and "local," and also means "each other" in Korean. "Itda" translates to "to connect" and is associated with Seoul Pick, a program by Seoul Metro that transforms vacant subway station spaces into temporary shops for regional farmers. By selling directly to consumers, farmers eliminate the need for intermediaries, allowing them to offer lower prices.
A preview of the market featuring 14 farms from all five regions took place at Gwanghwamun Station on Seoul Metro Line 5 from Monday to Tuesday. Seoul Mayor Oh Se-hoon and leaders from the participating local governments are expected to attend the event.
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