Samyang's employee-led YouTube channel tops 2 mil. views in 3 months
Samyang Roundsquare, the parent company behind the Buldak spicy instant noodle maker Samyang Foods, said Monday its YouTube channel “samyangman” has surpassed 2 million cumulative views about three months after its launch in August. The channel airs “Fire or Fired,” an original series from BURNT, the company’s spicy food content brand. The show follows Tony, a Samyang employee who struggles with…
Samyang Foods, the creator of the fiery instant noodle brand Buldak, recently announced that its employee-led YouTube channel "samyangman" has amassed over 2 million views in just three months since its debut in August. The channel showcases the original series "Fire or Fired," produced by BURNT, the company's spicy food content brand.
The show follows a Samyang employee named Tony, who is known for his low tolerance to spicy food, as he ventures to try various fiery local dishes across the United States, including New York, Texas, and Los Angeles.
The channel's approach of casting its own employee instead of hiring celebrities or influencers has proven to be a successful marketing strategy. To date, the channel has featured seven episodes, contributing to more than 2.18 million cumulative views as of Sunday. The most-watched episode, which featured a visit to Samyang America, the company's U.S. subsidiary, garnered 770,000 views.
Episodes filmed in Nashville, Tennessee, and New Mexico also performed well. According to the statistics, viewers from the United States made up approximately 45 percent of the total views.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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