Samsung bets that you’ll either buy a Galaxy S27 Pro or Ultra next year

Samsung is preparing to launch a new lineup of flagship smartphones in 2027, despite rising prices at retailers. ETNews reports that the company is allocating more than 70 percent of its production capacity to the Galaxy S27 Ultra and the upcoming Galaxy S27 "Pro" model. This shift means the base Galaxy S27 and S27+ models will receive less focus.

The Galaxy S26 Ultra, for comparison, accounted for roughly 50 percent of the series' production volume, totaling 18 million units. While Samsung doesn't expect the S27 Ultra to surpass its predecessor in sales, the introduction of the S27 Pro as a fourth model signals a broader appeal to consumers. The Pro will feature features typically exclusive to the Ultra tier, like Privacy Display and a similar design, but at a lower price point without a S Pen.

Historically, Samsung's focus on high-end devices has paid off, as evidenced by the Fold series' success and the Galaxy S26 Ultra's status as the best-selling Android phone in Q2. Despite constant price increases, consumers remain eager for flagship smartphones.