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Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO

Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing, given the segment's established ₹5 and ₹10 price points.

Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO

We haven't written up this one. Business Standard IN has the full story — the link below goes straight to it.

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