Poppi founder Allison Ellsworth on launching Jetty, a new hydration brand
Poppi founder Allison Ellsworth is launching Jetty, a better-for-you lower-sodium hydration brand targeted at everyday consumer use.
Allison Ellsworth, co-founder of the successful soda brand Poppi, which was recently acquired by PepsiCo for $1.95 billion, is once again making waves in the beverage industry with the launch of her new hydration company, Jetty. This marks the Ellsworth's first foray into the hydration category, signaling a shift from sports-centric hydration to a more wellness-focused approach.
The Jetty formula is available in a variety of flavors and can be found in both ready-to-drink bottles and ready-to-mix powders. The product will be available for purchase at Whole Foods Market, Amazon, and Target starting November 9, with a suggested retail price of $2.49 per bottle. Currently, the hydration market is heavily dominated by established players, with PepsiCo's Gatorade holding a significant 61.1% share of the U.S. market.
The global electrolyte drink market is projected to reach an impressive $53.1 billion by 2030, up from $40.4 billion in 2024. More information on this story can be found on modernretail.co.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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