Old designs, new watches: How 5 watch brands are revisiting their past
From Cartier’s cult-favourite Roadster making a comeback to Piaget reviving the flamboyance of the 1970s, these new watches show that some designs never really go out of style.
At the 2026 Watches and Wonders showcase in Geneva, five watch brands made a splash with their nostalgic designs. Cartier's Roadster, Oris's Star Edition, Piaget's Swinging Sautoirs, Tudor's heritage-inspired releases, and Vacheron Constantin's iconic preservation all paid homage to their past while incorporating modern elements.
The Cartier Roadster, a cult favorite, returned after a decade-long hiatus, featuring a tonneau-shaped case, oversized conical crown, and integrated bracelet. Oris's Star Edition celebrated the brand's 60th anniversary of introducing the Swiss lever escapement movement in 1966, while Piaget's collection drew inspiration from the glamorous 1960s and 1970s, featuring pendant watches and asymmetrical trapezoid timepieces.
Tudor revisited its heritage, and Vacheron Constantin preserved its iconic timepieces, offering buyers a chance to own watches they may have admired in the past but never had the opportunity to purchase.
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