Ogilvy and CAA launch partnership to clone celebrity talent for AI ads
Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.
Hollywood's top talent agency, Creative Artists Agency (CAA), has teamed up with global advertising firm Ogilvy to create AI-generated celebrity appearances for brand campaigns. This collaboration aims to leverage the "NIL moment" – the growing influence of Name, Image and Likeness in the U.S. college sports industry. Carol Reed, Ogilvy's global chief innovation officer, explained the partnership will safely license digital replicas of top stars, providing brands with unprecedented agility and talent with assured control.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
