New Brunswick Premier Susan Holt unveils plan to grow exports outside the U.S.

The New Brunswick government has set an ambitious target to boost its export markets outside of the United States by nearly 16 percent by the year 2030. Premier Susan Holt unveiled this goal as part of the provincial government's new market diversification strategy, which was announced today in Dieppe, New Brunswick.

Holt aims to increase total exports to non-U.S. markets to a value of $1.32 billion, up from $1.14 billion in the previous year. The province is focusing its efforts on two main regions: Asia and Europe. To this end, Holt is planning a trade mission to Cambodia and South Korea later this month.

The government's strategy includes providing support for export-ready businesses, organizing more trade missions, and promoting exports, which will be bolstered by a new growth office in the European Union. In addition to expanding markets, Holt intends to increase trade with the rest of Canada by 61 percent, aiming for a value of $22.1 billion by 2029.

The premier emphasized that New Brunswick has what the world wants and cannot rely solely on one market. Instead, the government will support businesses in seizing new opportunities and building strong relationships with trading partners.