KT&G targets Central Asia with launch of FLEX in Kazakhstan
KT&G, Korea’s leading tobacco maker, is expanding its next-generation product footprint in Central Asia by launching its FLEX heated tobacco device and FAIIM sticks in Kazakhstan. The Korean tobacco company said it introduced the products in October, marking its direct entry into Kazakhstan's heated tobacco market. FLEX and FAIIM are locally branded versions of KT&G's lil AIBLE device and AIIM…
KT&G, South Korea's premier tobacco manufacturer, is broadening its reach in Central Asia by introducing its FLEX heated tobacco product and FAIIM sticks to the Kazakh market. The firm officially kicked off sales in October, officially establishing a presence in the heated tobacco arena within Kazakhstan. FLEX and FAIIM are locally branded iterations of KT&G's lil AIBLE device and AIIM tobacco sticks, which are already on sale in Korea, tweaked to suit the local market demands.
The new offerings are presently exclusive to Almaty, the largest city in Kazakhstan, with plans to gradually stretch distribution networks. In addition, KT&G has set up a FLEX flagship store at Forum Mall, a prominent shopping complex in Almaty, aimed at deepening its bond with local customers. The store will provide brand insights, customer counseling, and other services aimed at aiding consumers in grasping the products better and experiencing the brand ethos.
This move is a part of KT&G's larger ambition to grow its next-generation products (NGP) business abroad following the establishment of an autonomous commercialization unit.
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- KT&G targets Central Asia with launch of FLEX in Kazakhstan koreatimes.co.kr
