Korea Tourism Organization partners with Southeast Asian firms to draw more visitors
Korea’s national tourism agency has secured major promotional agreements with leading Southeast Asian online travel platforms, airlines and financial institutions as part of an aggressive push to convert growing regional interest in Korean culture into actual travel bookings. The Korea Tourism Organization (KTO) said Monday that President Park Sung-hyeuck led a delegation to Jakarta and Manila…
The Korea Tourism Organization (KTO) has signed major promotional agreements with leading Southeast Asian firms to boost tourism from the region. President Park Sung-hyeuck led a delegation to Jakarta and Manila to expand the country's presence in Southeast Asia's fastest-growing outbound travel markets.
The push comes as tourism from Southeast Asia to Korea surges. Visitor arrivals from Indonesia increased by 23.4 percent compared to the same period last year, reaching 330,629 through September. The Philippines remains Korea's top source of tourists in Southeast Asia, with arrivals rising by 15.6 percent year-over-year, following a record 615,141 visitors last year.
The KTO signed a memorandum of understanding with Traveloka, Southeast Asia's dominant online travel agency, to capitalize on the growing momentum. By leveraging Traveloka's commercial network, the agency aims to convert increasing regional interest in Korean culture into actual travel bookings.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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